BIG SUR

SCENIC. ICONIC. UNFORGETTABLE.

A Rich and Storied Region

Located at the intersection of the Pacific Ocean and the Santa Lucia Mountains, Big Sur is one of the most iconic destinations in the world. As you drive along the California coast, following the curves that hug the edge of the continent, you will quickly come to understand what all the fuss is about.

Big Sur has a history that’s as remarkable as its setting, a rich and storied heritage of diverse civilizations, cultural influencers, forward thinkers and artists of every kind. This is where people come to find what they’ve been looking for — even if they don’t quite know what it is yet. It’s the kind of place that can change you, if for no other reason than the fact you’ll never forget it.

To help you make the most of your time here, see our Big Sur Destination Guide, a comprehensive resource with details about the history, wildlife, landmarks, destinations and recreation opportunities you’ll find along this epic 90-mile stretch of coastline, from Carmel Highlands in the north all the way down to San Simeon.